From “Truffle Pig” to the Content Scientist: New Marketing News and Trends
It was not surprising to see the recent announcement that WPP, Snapchat, and Daily Mail have launched a new digital content agency called Truffle Pig. Why? This new agency is following the path that...
View ArticleDoes Truth Belong in Marketing?
Markets may be conversations (I prefer to think of them as metaphors), but those conversations are driven by one thing: Scarcity. In its simplest form, this scarcity moves Adam Smith’s “invisible...
View ArticleBig Question: What Exactly is Big Data?
“Big Data” is one of those phrases — like Internet of Things or the Cloud — that is beyond mainstream in enterprise IT today. Yet, much like these terms, it’s the elephant in the room; no one wants to...
View Article10 Things We Learned at CMWorld 2015
We had a fantastic time at Content Marketing World 2015. Our minds are still blown from everything we learned and everyone we encountered – in a good way! Our Aberdeen Group booth generated a lot of...
View ArticleClik here to view.
If Content is King, Let Sales be One of the Princes
Once upon a time, in a kingdom far away, marketers were solely responsible for creating, disseminating, and tracking the content that prospective B2B buyers consumed. Today’s Best-in-Class sales...
View Article5 Things We Can’t Wait for at MarketingProfs B2B Forum
5 Things We Can’t Wait for at MarketingProfs B2B Forum Marketers associate October with two things: the beginning of Halloween themed content and MarketingProfs B2B Forum. While a ghost and ghoul...
View ArticleClik here to view.
How to Increase Revenue from Your Content Efforts
95% of marketers are using or are considering implementing a content marketing strategy, according to a recent research report by Aberdeen Group. However, there are some marked differences between...
View Article5 Things We Don’t Expect to Hear at Content Marketing World
At this year’s mecca of all things content (Content Marketing World), there won’t be any shortage of jaw flapping about the latest and greatest that content marketing has to offer. We can’t wait!! But...
View ArticleWhat We Learned at MarketingProfs B2B Forum 2015
Raise Your Hand if You Had a Great Time at MarketingProfs B2B Forum 2015! In between the fun at our House of Blues night (hope you went and played Marketing against Humanity! If you missed it, you can...
View ArticleMarketingProfs Bright Bulb Marketer of the Year Nominees
Congratulations to the Nominees Here at Aberdeen Group, we greatly admire the three women, Gretchen Newby; Sara Larsen and Maribeth Ross, who were nominated for the MarketingProfs B2B Marketer of the...
View ArticleMarketingProfs B2B Forum 2015 At A Glance
Do you miss MarketingProfs B2B Forum as much as we do? It’s hard to believe MarketingProfs B2B Forum was only a month ago, but the takeaways are as fresh as if we all met at the Westin Seaport...
View ArticleClik here to view.
The Thankful Marketer: What We’re Thankful for in 2015
There is so much that we as marketers take for granted, but that makes our jobs infinitely easier on a daily basis (VLOOKUP tables for starters!). As we approach the season of giving thanks and...
View ArticleCyber Monday 2015 Deals are Here
Admit it: Who’s been waiting for this day to visit Amazon.com and other online retail stores for bargains galore? I know I have my shopping cart ready and waiting to fill up at lunch today… and I’m...
View ArticleAre You Checking Your List for 2016?
National Santa’s List day is Friday, December 4th. In honor of this day, we wanted to make sure that you’re checking your OWN list. No, not your Christmas present list. We’re talking about the list of...
View ArticleClik here to view.
Why Have ANY Hands Tied Behind Your Back? And Other Rhetorical Sales...
We’ve all heard the classic B2B marketer’s complaint: “I’m sure that half of my marketing campaigns are working, but I just don’t know which half.” Still, with all the electronic footprints, cookies,...
View ArticleAre You Ready to Make 2016 Your Best Marketing Year Yet?
Picture this: it’s late December, you’re busy closing out 2015 and packing up for the holiday break. Now be honest, is your 2016 marketing program calendar designed for multi-channel success? Before...
View ArticleMarketing Roles: Who’s on your team?
To say that the B2B marketing profession has evolved in the last twenty years is putting it mildly. Back in the early 90s, marketing automation solutions were just a twinkle in the eye, email was...
View ArticleBe Sure to Mark Your Calendar
Up-to-date on the latest and greatest marketing strategies? Here’s a handy calendar of can’t miss B2B marketing conferences for 2016 to ensure you are in the know. Mark your calendars for these...
View ArticleClik here to view.
Building A Social Media Brand: It’s More Than Memes and Hashtags
You can’t throw an iPad these days without hitting a blog post or a webinar that talks about the importance of social media. But often times, that’s all they actually say: “a social media presence is...
View ArticleThe Rise of Content Science: How to Drive 5x More Revenue
With content marketing now firmly entrenched as part of the B2B mix, it’s time to think about how to do it better. My US colleagues have been looking into this and recently surveyed 277 businesses to...
View Article
